Itch on
the Back

Book&Packaging Design

Itch on the Back is a flipbook I made which portrays the trifles in the daily life through jokes, metaphors and exaggerations. These trifles are insignificant and even neglectable. However, just as the book title refers, they are similar to the itch on the back, which people want to scratch but are constrained to do so. The backscratcher that comes with the book is a tool to alleviate back itching in reality. The book and backscratchers are combined together and become the final product, which heals the itches of life both physically and psychologically.  

© 2019 Yize Wang