Market Food Visual Branding

Based on the concept of empathy, I created a project named Baji, which refers to the sound created when people are eating something in a humorous way. The project began with the questionnaires and interviews about the negative feelings in people’s daily life and how they reconcile with them. From the process, I found a direct relationship between food and the adjustments of bad moods. Baji was born as a result. It combines the happiness people get from food with the fun of daily supplies and leads to a series of products providing a fresh way of releasing stress and having fun eating snacks.

© 2019 Yize Wang